eBook: Determine Your Goals


eBook: Determine Your Goals


Content Strategy | 15 min read

Have you decided you want to use stories in your marketing strategy but you're not sure how to implement or tell them? Before you dive into telling your story, we want you to take a step back and focus on your marketing goals. We’ve created this guide to help you develop an overview of your content marketing goals. 

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In this eBook you will learn:

  • How to set up a content marketing strategy
  • The four stages of a customer journey
  • Where along the customer journey you marketing goals fall
  • What type of audience to target based on the stage your marketing goal aligns with
  • Best marketing activity to use depending on which stage of the customer journey your audience is in
  • Content ideas for each stage along the customer journey
  • How to measure success and grow customer loyalty